Rafaeli, The New Face Of Rampage

Filed Under: Bar Refaeli Rampage Ad Campaigns

Congrats are in order for supermodel Bar Rafaeli.

Earlier this week, Rampage announced that Rafaeli would star in the line's Fall 2009 campaign.

Leonardo DiCaprio's ex-girlfriend was just picked to be the new face of Rampage and coincidentally, she'll be she's replacing another of Leo's former flings, Gisele Bundchen.

Rampage's chief marketing officer, Dari Marder, reveals, "We were looking for a fresh new face to follow our spring campaign with Gisele Bünchen and when we met Bar we instantly fell in love with her."

Adding, "Bar is sweet, young, sexy and beautiful just like our Rampage customer."

Photos for the campaign were taken by photographer Gilles Bensimon. And by the looks of things, Bensimon did a great job.

As for 24-year-old Rafaeli, she claims "The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman’s body—I have curves and I feel really good in it!”

What do U think of Rampage's Fall ads?

[Images via Gilles Bensimon for Rampage.]

Posted: July 23, 2009 at 6:39 pm