Beyoncé is getting her head back in the design game!
House of Deréon, the label she created with her mother/business partner, Tina Knowles, has just come out with the "Sasha Fierce" collection, catering to her alter-ego diva. Now, however, the duo is diving into the world of day dresses, with their Spring 2010 collection. This is the first time they have delved into daywear.
Tina Knowles says, "House of Deréon is know for reating colorful and feminine cocktail evening dresses with an attention to detail in styles that are contemporary and empower women; this collection of daywear dresses reflects tat same sensibility. With strong trend-driven pieces, affordable prices, blends of sportiness, great separates, and the strong dichotomy of Beyoncé's viewpoint mixed with mine, the collection is sure to be an impactful and exciting launch."
The collection, which will focus on colors like navy, white, metallic silver and gold, will sell in fine department stores and boutiques and will range from $150-$200.
It ain't cheap!
We don't have that much faith in House Of Deréon!
Until now it's been very chic or miss!
[Image via AP Images.]
Posted: August 20, 2009 at 4:24 pm
Loading...
