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While overall, retailers are seeing declines in their sales, one market is actually prospering: premium denim. Yes, premium denim.
The $1.32 billion dollar market actually saw a 5% growth over the past twelve months, while sales in apparel overall fell 5%. True Religion's stock has risen 77% since January. That's crazy.
The success of the industry has inspired other companies to create a jeans line, such as AnnTaylor and Cache. Similarly, companies known for their frugal pricetags are also trying to appeal to the premium denim market, like Gap with their new 1969 jean collection by Patrick Robinson.
Everyone wants a piece of the pie!
Perezcious Jeans, coming out next year!
[Image via Ability Films.]
Posted: September 7, 2009 at 10:00 am
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