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InStyle is taking advertising to the next dimension, introducing 3-D advertising in their December issue.
As of yet, 12 advertisers, have opted to take advantage of the progressive platform, which takes ads from the glossy page to a multidimensional computer experience complete with link-to-purchase convenience and exclusive offers.
What's more, if you're connected to the web and you have a webcam, you can simply hold up an ad in front of the camera, which will prompt the corresponding 3-D ad to come up immediately on your screen.
InStyle publisher, Connie Anne Phillips, says of the endeavor that it "is innovative, on the edge, and powerful. What's important is that we bring readers to the point of purchase."
Can't wait to see that!
Posted: September 10, 2009 at 2:00 pm
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