Wanna Smell Like Beyonce?

Filed Under: Beyonce Business Blitz Collection's Bureau

Beyonce is the latest celebrity to add perfumier to her long list of accomplishments.

The songstress has turned to Coty Inc. (the beauty powerhouse behind a multitude of mega-brands, including Balenciaga, Calvin Klein, Chloe, Karl Lagerfeld, Marc Jacobs, Vera Wang, and more) to collaborate on her upcoming unnamed fragrance.

Of the partnership, Beyonce said:

"For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance, one that's reflective of my inner power. It's a true privilege to be working with Coty and I can't wait to share this personal side of me with fans all across the world."

Renato Semerari, President of Coty, added:

"A name recognized around the globe, Beyonce holds a unique cross-generational and cross-continental appeal that is a perfect fit for a new global Coty fragrance. With her powerfuly ability to capture the attention of the world - a testament to her strength and beauty - she is a role model for women of all ages. We at Coty look forward to building the Beyonce fragrance house."

Sounds like there will be lots of Beyonce fragrances in the future. We know that at this point, celebrity fragrances are a dime a dozen, but with Coty's track record, we have faith that this is one which will actually work well. Might even smell good!

More information about the scent itself should be available closer to the launch, in early 2010, so stay tuned!

[Image via WENN.]

Posted: September 15, 2009 at 11:18 am