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Good news for yoga lovers!
Juicy Couture is launching Down Dog Couture, a collection of yoga-wear that will be available for purchase next month.
Juicy's founders and creative directors, Pam Skaist-Levy and Gela Nash-Taylor, were inspired to expand their L.A.-based brand by their own love for yoga.
"Yoga is just part of the California lifestyle….Pam and I have been doing yoga for years, and we just decided that we really wanted to be wearing our own yoga clothes," Nash-Taylor said of the venture.
The collection, which consists of fold-over waist yoga pants, nylon tanks, and zip ups, stays true to Juicy's quirky style, employing peace signs, bright colors and silly sayings such as, "Life is Juicy."
Down Dog Couture will be available at Bloomingdale's, Saks Fifth Avenue, Nordstrom, and various boutiques across the country.
Posted: September 24, 2009 at 3:00 pm
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