Sonia Rykiel has signed a deal with H&M to create two collections for the affordable brand.
The first is a lingerie line, which will hit stores December 5th, just in time for your last minute holiday shopping. Drawing from Rykiel's spring 2009 40th anniversary show, the line will be "a totally modern and new kind of lingerie look." The lingerie will be available at Sonia Rykiel boutiques as well as H&M, in an unprecedented but sage business move on Rykiel's behalf.
The second collection Rykiel is creating for H&M will be knitwear for spring 2010, hitting stores February 20th, 2010.
We can't wait to check out both!
[Image via AP Images.]
Posted: September 29, 2009 at 2:00 pm
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