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As we told our Cocolicious readers before, Kim Kardashian is jumping on the celeb fragrance bandwagon and coming out with her own perfume with the help of Lighthouse Beauty.
To keep out the shadows of the pregnant and married sister, Kim is spilling some deets about the project.
According to Kim, her and sister Kourtney used to make their own perfume with a blender!
“When I was little, my sister Kourtney and I tried to make our own perfume by picking flowers and putting them in the blender, because that’s how we thought fragrances were made. Our parents thought we were crazy — and it smelled totally gross!”
LOLz! Lets hope this time around it doesn't smell gross, now that a blender isn't involved.
Surprisingly, Kimmy was actually very involved with the whole process saying:
"I wanted something rich and creamy and sexy, but still youthful…I liked the base notes on one, the heart notes on another — we started mixing it up. I wanted to make sure I liked it in every single stage. It’s really cool to know that’s what is in this bottle is exactly how I want to smell.”
But do people really want to smell like Kim? Chris Lightly, a founding partner of Lighthouse Beauty does and they're going to do everything possible to over expose the Kardashians more than they already are get the product out there.
“Kim is one of the most Googled women in America. When people are looking for pictures or gossip on Kim, we have to make sure we are there with the message. If it’s a male looking for a picture, we’ll try to get him to buy the fragrance for his significant other. If it’s a woman looking for gossip, we will be there too.”
And if you thought this process wasn't being filmed, you clearly don't know the Kardashians. This whole endeavor will be the subject of a story line for Keeping Up with the Kardashians. Great.
For those that want to smell like Kim, the scent will be hitting department stores around Mother's Day.
Oh good, she'll have something to give Kourtney.
If you don't like this one, don't worry she's already completed a second smell that's coming out in 2011.
They must think they've really got a winner on their hands!
[Image via WENN.]
Posted: October 2, 2009 at 12:38 pm