Help Jimmy Choo Raise HIV Awareness!

Filed Under: Elton John Jimmy Choo Purses Shoes! Shoes! Shoes!

Jimmy Choo has designed the limited edition Project PEP Collection to help support the Elton John AIDS Foundation and donating 25% of net sales to the Simelela Rape Centre in South Africa.

After exposure to HIV, victims of rape have just 72 hours to visit the clinic and start a course of potentially lifesaving PEP treatment. With funding from Project PEP, the Elton John AIDS Foundation can ensure the clinic remains open day and night, providing 24/7 access for this crucial first treatment.

To help raise awareness they want YOUR help.

All you have to do is go to JimmyChoo72.com and upload a photo inspired by "You, Your Shoes and 72".

It's that simple!

The grand prize winner will win 7 pairs of shoes and 2 handbags of their choice from Jimmy Choo in edition being featured in an exhibition at the launch event of Project PEP in London on October 29th.

Amazing prizes for such a great cause!

And don't think you have to own a pair of Jimmy Choo's to be a part of the competition. All shoes are welcome to enter as long as it's by October 26th.

[Image via JimmyChoo.com]

Posted: October 14, 2009 at 10:00 am