Sonia Rykiel's Ads For H&M

Filed Under: Fashion Smashion H&M Collection's Bureau

Jimmy Choo isn't the only high-end line designing a collection for H&M!

With all the hype over the upcoming Choo debut, we nearly forgot about Sonia Rykiel's lingerie collection, set to hit H&M stores and the designer's boutiques December 5th. Happily, our attention was drawn back to Rykiel's undies this morning after catching a glimpse of these ads for the lacy line. The ads, which freature Lara Stone, Caroline Trentini and Anne Vyalitsyna, haven't yet hit the States, but are already running abroad.

We're not sure how we feel about the pieces. They're completely impractical as underwear, but we get that that's not the point: the lingerie is meant to draw from Rykiel's Spring 2010 collection, and as bra-tops and peekaboo lingerie is very of the moment, we know that these skivvies are meant to be seen. That said, we're not sure we really like the flowers on the bum or over the nips - how very Ungaro-meets-Lohan of her!

What do you think of the affordable lacies?

Posted: October 29, 2009 at 3:30 pm