When your music career isn't exactly flourishing, landing an ad campaign is the next best thing.
R&B singer Ciara is the latest celebrity to hawk LG's Chocolate Touch phone.
Seeing as the Chocolate is aimed at those who love themselves some music, the Ciara pairing makes sense. The new LG phone features FM radio, a high tech Dolby Mobile equalizer which promises enhanced sound and clarity, and a “Join the Band” function which lets users play along with songs on a virtual 88-key piano keyboard.
But she's not alone, LG will be bringing in lots of other celebs to promote their phones in future marketing campaigns.
Pulling out all the stops with a celebrity probably won't hurt, but if the phone is good it shouldn't need high-profile endorsements. We didn't see an celebrity endorsements with the iPhone and those are flying off the shelves.
Just sayin'.
[Image via Hugh Dillon/WENN.]
Posted: November 9, 2009 at 6:30 pm
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