First Look: Heidi Klum For Ann Taylor

Filed Under: Fashion Smashion Heidi Klum Ad Campaigns

Project Runway host and now mother of FOUR, Heidi Klum is the new face of Ann Taylor's holiday collection and we have your first look at her new ad campaign!

While posing with glittery baubles and cashmere pieces the model dished on what she likes about the holiday collection. Here's what Heidi had to say:

Heidi on being the face of Ann Taylor:
I'm excited to be the face of Ann Taylor. The brand is cool, hip, very chic, trendy and fun. It's right up my ally! So I I thought, I'd love to shoot the holiday campaign. Especially with one of the best photographers in the world, Peter Lindbergh.
We shot cashmere pieces, big jumpers, beautiful scarves, super cozy, chunky fashionable jewelry, in headshot style. It really gives a feeling of luxury, fashion, comfy cozy cashmere with chunky great jewelry.

Heidi on the new Ann Taylor:
Ann Taylor's new look is very chic, stylish and comfortable. You can mix and match, high and low. I think it's never cool to do a total look head to toe. Ann Taylor pieces are easy going, from the jewelry to the cashmere. You can find things that work with what you already own.

She sure knows how to sell a product! We can't wait to see the completed campaign!

[Image via StarTraks.]

Posted: November 9, 2009 at 7:00 pm