Christians Aren't Down With Gap's Holiday Cheer

Filed Under: Ad Campaigns

Nothing says "Seasons Greetings" like angry religious groups! And it's not even December yet!

Christian group American Family Association has planned to boycott Gap's new holiday commercial because they find them "offensive". A representative from the group said the ad "looks like an attempt to patronize people. What they did was almost make a joke out of it."

Not to mention it's a terrible commercial!

Gap has already responded to the AFA's jab by releasing this statement to the media:

"Gap is and has always been an inclusive, accessible brand in which everyone can participate and we embrace diversity across all of our customers, and more importantly respect their beliefs as individuals… We focus our marketing on the joys of the holiday season as a whole. Our brands have periodically used Christmas in their holiday season advertising. With this year's Gap and Old Navy ads, we hope that the AFA will update its Web site, which has claimed that Gap Inc. 'refused to use the word Christmas in its advertising.' This is untrue."

LOLz at that last part.

But seriously, what happened to Gap making good commercials? And who thought it was a good idea to incorporate the word 'solstice' in a holiday chant? No one's ever excited for the shortest day of the year!

Do U like the Gap commercial?

Posted: November 16, 2009 at 6:20 pm