BCBGeneration To Launch Jewelry

Filed Under: Business Blitz Jewelry Collection's Bureau Max Azria

BCBG Max Azria Group has teamed up with Trebbianno LLC to expand its brand to included jewelry as part of its teen-geared line, BCBGeneration.

Set to hit stores next fall, the jewelry line will complement the apparel and accessories already produced by BCBG, and will include earrings, bracelets, rings and necklaces.

The jewelry will be overseen by Joyce Azria, who serves as creative director of BCBGeneration. Of the new venture, Azria said, "We've been having a lot of fun creating a brand that inspires creativity and individuality for our customer. Our main goal for BCBGeneration is to provide the ingredients for each girl to create her own unique style, which is why this new jewelry collection represents such an important addition to our brand."

The new jewelry line is expected to sell at similar retailers as BCBGeneration at large, like Macy's, Bloomingdales, Nordstrom among others, with prices ranging from $28 to $100.

Can't wait to see the new baubles!

[Image via AP Images.]

Posted: November 23, 2009 at 5:07 pm