Cheryl Cole And L'Oreal Try To Pull A Fast One

Filed Under: Wacky, Tacky & True Cheryl Cole Hairstyles Ad Campaigns

Well, this is interesting.

We were bowled over not long ago when we saw this advertisement starring pretty girl Cheryl Cole. She looks gorgeous - her hair is completely captivating, long and shiny. You can't take your eyes off it! It would make any gal eager to try out whatever the Girls Aloud singer is using on her locks - as she puts it in the ad, her "hair feels stronger, full of life, replenished with a healthy shine. It's got its mojo back!" Yeah, well, maybe that's because it's not real hair!

News has surfaced that Cheryl is wearing extensions in the advertisement! What's more, the extensions might not even be human hair, but an artificial breed of hair extensions which are lighter and shinier than any human hair. Julien Guyonnet, Cheryl's hairdresser, says Cheryl used to use natural hair but the glue damaged her own hair so as of late she's been wearing the artificial locks.

Naturally, people are upset and feel misled by the adverts, which lead the consumer to believe that that type of hair is attainable for drugstore prices. In reality, however, Cheryl's extensions cost upwards of $1,500!

Hollllyyyy smokes! That is a lot of money for some shine and bounce!

Apparently, L'Oreal offers a disclaimer in fine (very, very fine) print in the ad, but unless someone were to look for it, you would never know it. The cosmetic company released a statement saying, "Cheryl has worn hair extensions for some time. They are part of her look and are cared for in the same way as normal hair."

Similarly, a spokeswoman for Cheryl has said, "L’Oréal are within their rights and the ads are not breaking any rules. We would never comment on what type of hair extensions Cheryl is using because these are quite personal questions.”

Check out the ad above to see all of the fine print L'Oreal sneaks by!

Do you feel had? We do!

Posted: November 23, 2009 at 2:00 pm