It was only a matter of time!
Forever 21 is expanding their brand with the introduction of Love & Beauty, the new Forever 21 cosmetic line. Forever 21 spokeswoman Kirstin Nagle said, "It made sense as a next step. If you think of our customer, she loves being on-trend and, to complete her look, we had everything in our stores except the cosmetics piece."
The range will cover all the makeup bases, with products for lips, eyes, nails, face, fragrance, and assorted tools and accessories like cosmetic bags, tweezers and brushes. And, in keeping with Forever 21's signature pricing, nothing costs more than $10. But, don't let that fool you into thinking that the makeup isn't of good quality; Nagle says, "We are using a lot of the vendors that are making prestige cosmetics. It is the same quality as prestige vendors, but at Forever 21 prices."
How fun!
The makeup will be available in full at 135 Forever 21 locations, and partially at the remaining 305 stores.
A very smart move on their behalf!
[Image courtesy of Forever 21.]
Posted: November 23, 2009 at 6:30 pm
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