Diddy Hawks His Cologne On TV And It Sells Out

Filed Under: Diddy Business Blitz Fragranz!

P.Diddy made his "conversational" debut on HSN last night, hawking his fragrance I Am King, and we have to say, we're kind of shocked at how incredibly well he did.

We knew that his HSN partnership would be successful, but all 5,600 bottles of Diddy's cologne, priced at $60 dollars each, sold out completely in an incredible 16 minutes.

Good for him!

We're amazed that people would flock so readily to a fragrance they haven't even smelled - based purely on the ridiculous advertisement. What's more, we didn't really think middle-aged housewives were quite his target demographic.

Are you planning to buy I Am King for the man in your life over the holidays? Did you get in on the HSN madness? Let us know!

Watch the clip above to view his HSN appearance.

Posted: December 2, 2009 at 12:01 pm

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