Hugo Boss Gets Awesomely Eco

Filed Under: Inspiration Fragranz! Hugo Boss

We always love hearing about philanthropic endeavors, but this is definitely one of the coolest by far.

Hugo Boss's Hugo fragrances are making a really cool effort to save the Amazon rainforests: in partnership with the French environmental organization Pur Project, the high-end brand has launched its "One Fragrance, One Tree," endeavor.

The initiative will plant a tree in Peru's rainforest for each special edition Hugo Element and Hugo Man fragrance produced.

The sponsored land spans 800 hectares, three times the size of Central Park.

Making the endeavor even cooler, each special edition bottle will include a unique tree code that customers can use online to find the exact location of the tree their purchase sponsored.

What a cool idea! And such a huge endeavor on the brand's behalf.

The project begins next month, with prices ranging from $59.19 for 40-ml and $73.98 for 60-ml of Hugo Element, and $71.03 for 100-ml of Hugo Man.

Definitely pick up a bottle for that special fella in your life - this could make a great Valentine's Day gift.

[Images courtesy of Hugo Boss.]

Posted: December 30, 2009 at 11:00 am