Luxury Institute Ranks Top Men's Labels

Filed Under: Marc Jacobs Gucci Armani Ralph Lauren LVMH Alexander McQueen Prada Christian Dior

Very interesting!

The Luxury Institute surveyed 300 men in China with minimum household incomes of $147,000 to determine the leading luxury men's brands in China for its 2009 Luxury Brand Status Index survey.

Milton Pedraza, CEO of The Luxury Institute, said "China is the highest growth market and greatest opportunity that luxury has in the next 10 to 20 years."

The men were asked to rate brands on a scale of 1 to 10 in four categories: superior quality, uniqueness and exclusivity, making the customer feel special and whether the brand is worn by peers and people admired by those surveyed.

The results are pretty interesting, with Gucci, Marc Jacobs, and Ralph Lauren all falling short of the top ten. Here are the top brands:

1. Giorgio Armani, with a score of 8.74
2. Louis Vuitton, with a score of 8.68
3. Dior Homme, 8.54
4. Paul Smith, 8.54
5. Versace, 8.52
6. Yves Saint Laurent, 8.46
7. Prada, 8.45
8. Alexander McQueen, 8.43
9. Ermenegildo Zegna, 8.43
10. Brooks Brothers, 8.42

All very close scores!

Pedraza said the success of Armani and Vuitton was probably because "Armani is well-established, and it's all about who gets to China earliest. It's also about the personality of the founder. There is a halo effect on the brand," while "Louis Vuitton is considered a pioneer in China."

Who would you rank as the best men's luxury brand? Women's?

[Image via AP Images.]

Posted: December 31, 2009 at 1:30 pm