Angelina Was Too Big For St. John

Filed Under: Angelina Jolie Fashion Smashion Models Ad Campaigns

When you're flipping through the glossies this year, you'll no longer be seeing Angelina Jolie posing pretty for St. John.

According to CEO Glenn McMahon the actress "overshadowed the brand".

We're guessing that's a nice way of saying she didn't help sales.

For 2010 they "wanted to make a clean break from actresses and steer away from blondes and cleanse the palette."

So who'll be taking her place?

Red haired model Karen Elson.

The new "modern" ads, which launch in February, were shot by Greg Kadel, with the hopes of showing that the company has evolved.

We think Karen is a fantastic choice. The ads will certainly be hard to miss!

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[Image courtesy of Greg Kadel/St. John.]

Posted: January 8, 2010 at 12:00 pm