Katy Perry & Avril Lavigne Get ProActiv

Filed Under: Avril Lavigne Beauty Buzz Katy Perry Ad Campaigns

Pimple fighting product ProActiv is bringing in some new talent for their new infomercials.

Launching later this month, viewers will now be entertained with testimonials from Katy Perry and The Office's Jenna Fischer on how you too can get clear skin with ProActiv.

Oh yeah, Avril Lavigne will also be getting some airtime.

So unnecessary.

Ben Van de Bunt, Co-CEO of the company explains their new acne fighting hawkers: "We are definitely reintroducing big celebrities again, and we are coupling it with a slight difference in the conversation where we view acne as the enemy, and the best way to fight acne is with Proactiv.”

And apparently they're shelling out a lot of $$$$ for their new stars.

Van de Bunt confirms that for a 1 year contract with the possibility of an extension “We are paying people consistently with what we have done in the past, which is millions of dollars."

We think Katy and Jenna are worth it. They could have used their money on someone more relevant and star power than Avril and her hideous fangs.

[Image via Lia Toby/Andres Otero/WENN.]

Posted: January 13, 2010 at 2:00 pm