Josh Holloway Poses For Cool Water Again!

Filed Under: Yummy Yummy Screw Ad Campaigns Fragranz!

Getting back to his roots, Josh Holloway is striking a pose for Davidoff Cool Water cologne for the scent's latest campaign. This is the second campaign the former full-time model has shot for Cool Water, the first was back in 2007.

The print ads feature Holloway bearing a striking to resemblance to Sawyer, his character on Lost: a tan, buff and bare-chested, Holloway broods for the camera in front of the ocean blue. Shot by photography great Mikael Jansson in Hawaii, the ads are due to premiere this week.

Of the partnership, the Lost star said,

"I am very honored to represent Davidoff Cool Water again for this new campaign. Cool Water represents power, masculinity, and freshness. That's what the ocean is to me. The power of Cool is back! I love Cool Water because it is simple, powerful, and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity."

Sounds like manly Holloway was just the guy for the job!

[Images courtesy of Mikael Jansson / Davidoff Cool Water.]

Posted: January 16, 2010 at 10:40 am