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Very interesting!
Giorgio Armani has teamed up with Reebok to create the new EA7 line and Emporio Armani / Reebok collection.
The line debuted on Saturday at the Emporio Armani show in Milan, and expects to be available worldwide come July, including sneakers and active garb.
The designer said:
"Today, sportswear and activewear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosphy."
Uli Beck, president of Reebok, said the partnership, "offers a new persective for the design-minded, fashion-conscious, active consumer."
Wonder what, exactly, the new activewear will look like. Can't wait to see the full collection!
[Image via Getty Images.]
Posted: January 19, 2010 at 8:00 pm
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