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Procter & Gamble and PFSweb have teamed up to launch an new e-commerce website with all of P&G's various brands. The store, which will simply be called eStore, will launch in the spring.
Kirk Perry, P&G's North American VP said the goal, "is to test concepts and programs that can be reapplied with all of our online retail partners."
Interesting.
Kind of an usual way to go about testing, but we're sure they have research to prove it will be effective. Can't wait to see what the eStore is all about in the spring!
[Image via AP Images.]
Posted: January 20, 2010 at 5:30 pm
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