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This sad. Not surprising, but sad.
According to the latest ratings report, Project Runway's viewership is sinking faster than Heidi Klum can say "auf wiedersehen".
Three weeks ago when the show premiered only 2.9 million viewers tuned in for the runway's return to New York, which is about 1.5 million less than the El Lay premiere.
There's many factors that could play into the lack of viewership and many are pointing the finger at the cast, which by the way were auditioned on an invite only basis.
And then there's the switch from Lifetime to Bravo, although now that they've found their fashion replacement with the far more entertaining Kelly Cutrone, we doubt they'd invite them back.
Either way, if the execs want to boost ratings for the next season (if there is one) they need to start brainstorming ideas and FAST!
What do U think the problem is with this season of Project Runway???
Posted: February 2, 2010 at 1:55 pm