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Kenneth Cole is slowly expanding. This time they've signed on to do a special collection available only at Macy's.
The collection, which will also include knit and woven shirts aimed at a younger crowd, will debut in Macy's stores and online.
And starting this September, Macy's will be the only store in the U.S. which will carry Kenneth Cole Reaction men's sportswear.
Says designer Kenneth Cole:
"With the launch of the new Reaction men's sportswear line, we have the opportunity to build on the proven success of the brand.
We will be able to enhance our relationship not just with Macy's, but with our many loyal and supportive customers."
Macy's chairman and CEO added:
"Kenneth Cole is a name that is synonymous with updated style, and is recognized and preferred by many of our customers. Reaction will be a significant asset to our men's store."
We're still waiting to see Madonna's line at Macy's.
[Image via WENN.]
Tags: kenneth cole, macys, partnership, reaction
Posted: March 3, 2010 at 3:00 pm
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