Filed Under: Fashion Smashion Business Blitz

Urban Outfitters Says 'I Do' To Bridal

ap04111109546_e.jpg

Hipsters rejoice!

Urban Outfitters will soon be your one-stop shop for all the big moments in your life including your wedding day.

The brand has announced they will be launching a bridal collection priced between $1,000 and $5,000 with the intent to be sold as "heirlooms, to be passed on from one generation to the next."

Because nothing says heirloom like Urban Outfitters!

Urban isn't stopping at just wedding gowns. In addition to wedding dresses they will also offer bridesmaids dresses, fine jewelry, accessories, shoes, invitations and a bridal registry.

CEO Glen Senk reveals:

"We want to offer a community for bride. Travel services, wedding planning and flowers are things we could potentially offer. We’re trying not to be just about selling products. We want to help the bride plan the wedding."

Geez.

Now all they need is a dating service to find the groom and they'll be set!

[Image via AP Images.]

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Posted: March 5, 2010 at 12:00 pm

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