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And it's going to cost him a pretty penny!
Three mayjah fashion labels are in a bidding war to get X Factor judge Cheryl Cole to be the face of their new campaigns.
While the other two are unknown, one is definitely Roberto Cavalli. It's rumored that he has offered Cheryl almost $2 million to appear in his autumn/winter ad campaign.
An advertising guru says:
"Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women. Her fashion credentials aren't yet up to Victoria's, but she combines beauty, poise and elegance with warmth and a big personality."
We're eager to see which label Cheryl chooses (and how much they'll pay her)!
[Image via WENN.]
Tags: bidding war, roberto cavalli
Posted: March 11, 2010 at 11:30 am
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