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Celine Wants You To Smell Like Pure Brilliance

Filed Under: Celine Dion Fragranz!

Celine Dion is releasing yet another fragrance.

We're still surprised Celine even had any fragrance at all, let alone one that comes in as the third best-selling celebrity stank!

Her newest addition, Pure Brilliance will mark the eighth fragrance the singing legend has released under her contract with Coty Beauty.

Celine describes her fruity perfume as "the energy within that makes every woman unique."

And while it may be unique, the affordably priced Pure Brilliance ranges in price from $16 to $34 and is expected to fetch $16 million in retail sales.

Dayum!

Coty's SVP of Global Marketing explains why Celine is such a ~~cashcow~~ success for the company, saying:

"Celine is one of the biggest female singers in history, and the attachment her fans have to her and to her fragrances is astounding. Every fragrance we launch with her does well. She is an extraordinary example of a fragrance brand that has longevity, and I think that is due to the strength of Celine as an audience, as well as the product offerings, which have been true to her character — upbeat and musical in spirit."

Whatever they're doing to keep rolling out high selling fragrances, it's working!

Will U be buying Celine's new scent???

Tags: ads, fragrance, perfume, singer