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Hard ass trainer Jillian Michaels has landed a job outside The Biggest Loser ranch as the new brand ambassador for K-Swiss.
The multi-year deal means that Jillian will be hawking the brand's Tubes training and running products, which she's already been integrating into her Bigger Loser wardrobe.
And not surprisingly, the deal could eventually lead to a co-branded line that will no doubt be finagled into Jillian's new show Losing It With Jillian as well as the Biggest Loser.
The loud trainer said of her new gig "My goal with K-Swiss is to create fun, affordable athletic wear that people can live in and work out in."
Now if only they could package her to actually make those go to the gym while wearing her clothes.
[Image via FayesVision/WENN.]
Tags: biggest loser, brand ambassador, jillian michaels, k-swiss
Posted: April 6, 2010 at 12:00 pm
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