Estée Lauder Going Global

Filed Under: Gwyneth Paltrow Ad Campaigns

esteemodels.jpg

It's about time Estée Lauder branched out.

For the first time in the company's history, they have hired models from China and France to represent the company as their new global faces.

Cuties Constance Jablonski and Liu Wen will be part of Estée Lauder's global advertising campaigns beginning this June.

The ladies are in good company, joining the other global faces of Gwyneth Paltrow, Hilary Rhoda, Carolyn Murphy, and Elizabeth Hurley.

The company has previously had global campaign models from the US, UK, Poland, Czech Republic, and even Ehtiopia!

Reps from Estée Lauder's reveal:

"Estée Lauder has always searched for global beauties that define a generation. Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world."

"We are thrilled to introduce Constance and Liu Wen to women around the world. Both models have the style and confidence that reflects Estée Lauder's modern vision of global beauty."

What do U think of Estée latest models?

Gorgeous!

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Posted: April 19, 2010 at 10:00 am

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