H&M Debuts Music Festival Inspired Collection

Filed Under: Inspiration H&M

Seems H&M is venturing into more of a rocker/indie/bohemian inspired look.

The fashion house has created a new collection for festival goers. And proceeds will go towards helping benefit their annual Fashion Against AIDs event

Says Ann-Sofie Johansson, H&M’s head of design:

“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favorite bands, to see creative people gathered, all from different nations and with different looks, really inspires me.”

The collection consists of about 20 pieces for the ladies, 12 for men, and several accessories including headphones, sleeping bags, and even a leopard-print tent!

And starring in their ad campaign is Lizzie Jagger, who's looking pretty fabulous.

But if you're interested in any of their new items, you'll need to wait. The collection goes on sale this May 20th in about 200 of H&M stores.

Tags: accessories, campaign, donate, retail

Posted: April 27, 2010 at 5:00 pm