Vera Wang On Her New Collection

Filed Under: Business Blitz Vera Wang

As we previously mentioned, Vera Wang will soon be offering her wedding dresses through retail giant, David's Bridal.

The dresses will be retailing for less than $2,000 each and will be available in sizes 0 to 30.

And now Wang is speaking out about her latest business venture. Says Vera:

"It’s been in the works a very, very, very long time. Part of the joy is that, with their power as retailers, I can create outside of the $20,000 range.

I think it’s time to get more than 10,000 women a year, you know? Why should price dictate if you have great taste? I don’t believe in that."

Neither do the thousands of other brides you'll be making happy.

And although Wang doesn't know yet how the look of her new line will differ, she reveals:

"I’m fairly good at adapting. But it’s great. It’s very freeing. At the upper end, I always have to keep the ball rolling and it’s pretty heavy-duty lifting. David Bridal’s is going to be play. But the audience is very full. So all of that development, twenty years of my life — my design team, technical knowledge — I can just take advantage of it now."

Can't wait to see what she creates!

[Image via WENN.]

Tags: dresses, retailers, wedding dress

Posted: April 27, 2010 at 4:30 pm