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If you're looking for a new fragrance for the summertime, Coach may have the smell that you're looking for.
The brand's newest women's fragrance Poppy is launching in July and is inspired by Coach' accessory line of the same name.
SVP of Design Walker MacWilliam explains "Poppy [as an apparel and accessories line] is a more emotional line [than traditional Coach] and reaches a much broader consumer base than we ever imagined" and they're hoping the fragrance will have the same effect.
The fruity perfume will retail between $35 and $60.
Tags: coach, new fragrance, poppy, summer
Posted: June 1, 2010 at 10:00 am
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