J. Lo Adds Another Fragrance

Filed Under: Jennifer Lopez Marc Anthony Ad Campaigns Fragranz!

After raking in over $1 BILLION on her last fragrances, why stop now?

Jennifer Lopez will soon debut her latest stank, Love & Glamour, making for her 17th launch.

Being the perfectionist that she is, Jenny did admit to driving the folks over at Coty a little crazy. She explains:

"I drive [Coty] a little bit crazy because it’s always not signature enough. I go back and say things like, ‘Can we push the sandalwood a little bit more, can we make a tiny bit more sexy?’ To translate that into actual chemistry is a difficult thing. Then they go back and say, ‘What does she mean by sexy?’ And I’m like, ‘You know if you [take] that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?’ And then I think we are in the right direction. And then they come with one or two variations and I say, ‘No, that’s not it.’ It’s a long process."

Can you say, 'DIVA'!? She'd drive us crazy too!

J. Lo also explains how she came up with the bottle design for Love & Glamour:

"We wanted to do something that fit in with the name. We thought of a woman on a red carpet with a gown and being the height of glamour at an amazing party at some black-tie event. It looks like a sculptural piece of a woman in a gown.”

We're guessing she was inspired by herself considering the bottle is very curvy.

For the ads, J. Lo went old Hollywood, which works. It's little cheesy, but at least it's not her getting a lovey dovey with her hubby Skeletor Marc Anthony.

Love & Glamour hits shelves in October.

Tags: coty, j lo, love and glamour, new fragrance

Posted: June 4, 2010 at 11:00 am