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Well this in inneresting.
Bebe is partnering with CBS Consumer Products to launch a collection based on the CW's 90210.
What? People still watch that show!?
The upcoming zip code collection will debut along with the new episodes of the third season that will include styles worn by the series' characters as well as products inspired by the series.
Manny Mashouf, founder of the retailer said of their new partnership "makes perfect sense because there is a natural synergy between our Bebe brand and the adventurous energy and sexiness portrayed by the characters in the show,”
No word on when the range will be hitting stores, but we're sure CW and Bebe will be assaulting the airwaves to let you know.
[Image courtesy of the CW.]
Tags: 90210, bebe, cbs consumer products, cw
Posted: June 7, 2010 at 4:00 pm
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