Guess Reveals New Fragrance

Filed Under: Fragranz! Guess

Guess continues to expand its brand and this time it's with a new fragrance.

And under its new license with Coty Inc, the fashion company has created it's latest female scent, Seductive.

The scent was designed to "mirror the experience of seduction" and has top notes of bergamot, blackcurrant and pear, along jasmine, orange flower and Florentine Orris.

A rep for Coty reveals:

“As a company, Guess is going through a renaissance with a huge sales push in Europe, and a broadening of its portfolio. Seductive will easily make the fragrance top 10 in a year and be a significant player in the category.”

That's a big promise to make.

Seductive will be launched in Europe first and then make its way to the US later this September.

As for the price, it'll retail between $40 and $62 depending on the bottle size.

Tags: campaign, design, fragrance, new fragrance

Posted: June 25, 2010 at 3:30 pm