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Australia's Next Top Model judges are not going to be happy about this!
The Australian Federal Government is taking on their country's body image issues by implementing tougher restrictions and even bans against super thin models, making it the first in the world to do so.
Over the next six months a panel of health experts will be fine tuning a criteria that modeling agencies, magazines and fashion labels will be required to meet in order to be awarded the body image-friendly symbol.
Some of the criteria they'll have to follow includes:
Disclose when images have been retouched and refrain from enhancing photographs in a way that changes a person's body shape, for example, lengthening their legs or trimming their waist, or removing freckles, lines and other distinguishing marks.
Only use models aged 16 or older to model adult clothes - both on catwalks and in print.
Refrain from using models who are very thin - or male models who are excessively muscular.
Stocking clothing in a wide variety of sizes in shops to reflect the demand from customers.
Using a broad range of body shapes, sizes and ethnicities in editorial and advertising.
Not promoting rapid weight loss, cosmetic surgery, excessive exercising or any advertisements or editorial content that may promote a negative body image.
The land down under, which has previously snubbed plus-size models during fashion week, hopes the new rules will stop glamorization of ultra-thin and unhealthy women that has lead others to develop eating disorders.
We think it's a great idea! Although we have a feeling there will some kind of resistance from agencies and fashion labels.
Thoughts???
[Image via Getty Images.]
Tags: australia, australias next top model, body image, models, negative body image, plus size models, thin models
Posted: June 28, 2010 at 12:30 pm