Forever 21 Goes After Pregnant Teens

Filed Under: Baby Blabber Fashion Smashion Business Blitz Forever 21

ap041209013287_e.jpg

Are we supposed to be surprised?

Forever 21 has launched their own maternity line Love 21 Maternity, and they've got a pretty smart marketing strategy.

The cheap fashion chain has set up their preggers shop in California, Texas, Alaska, Arizona and Utah — the states with the highest teen pregnancy rates!

Pretty genius if you ask us considering their target demographic is teens, but is it really a good idea to make clothes for the Bristol Palin's of the world?

Thoughts???

[Image via AP Images.]

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Posted: July 12, 2010 at 1:30 pm

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