Calvin Klein Unveils The New CK One Campaign

Filed Under: Fashion Smashion Ad Campaigns Calvin Klein Lara Stone

Calvin Klein has released the first commercial and ad for their lifestyle collection ck one and it's one big underwear dance party.

The new campaign features some of the biggest names in modeling like Lara Stone, Abbey Lee Kershaw, Ruby Aldridge, Pixie Geldof and Alice Dellal.

CK's global creative director Kevin Carrigan explained the concept to British Vogue, telling them:

"We put them all in a room, just a big mirrored box surrounded by cameras, and let them try the collection. The ck one collection is not about wearing clothes the way you've been told, it's about making them your own. We put the pieces in there in all sizes, from XXXL to XS; it's not about the perfect size - it's a play on proportion and androgyny. Girls were wearing jeans that were baggy and far too big, or wearing oversized shirts as dresses, they made the collection their own. It's the personalisation of fashion - and the campaign is really just a reportage of them trying the clothes."

Inneresting.

The entire campaign doesn't roll out until March 1st, but until then check out the commercial in the clip (above)!

Tags: abbey lee kershaw, alice dellal, ck one, new campaign, pixie geldof, ruby aldridge