Matthew Williamson Designs For Macy's

Filed Under: Fashion Smashion Collection's Bureau Macy's

Matthew Williamson is coming out with a new capsule collection.

The designer is teaming up with Macy’s for his new venture, which will feature a 30-piece collection that includes dresses, blouses, scarves, leather jackets and evening wear.

Williamson reveals:

"The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour; dynamic prints; loosely structured silhouettes, and pops of strong colour."

The partnership is aimed at attracting a younger crowd to the department store.

A Macy’s exec adds:

"The most important thing is finding designers that best represent what the trends are of the moment. This spring, the Seventies prints and colours are strong influences, and Matthew exudes those. He is tremendous at pops of strong colour and he does dynamic prints reminiscent of the Seventies and the disco era."

The collection will be released this April 13th with prices starting at $50.

Tags: collection, department store, designer, dress, retail

Posted: March 11, 2011 at 1:00 pm