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Georgia May Jagger is the new face of the Fight Like a Girl campaign.
The 19-year-old posed for ads with the tote bag created by Marc Jacobs to help raise funds to benefit Fashion Targets Breast Cancer.
Georgia traveled to Dublin last month to launch the range which is partnered with Dublin boutique Brown Thomas.
And the cause hits close to home for Georgia as her mother’s twin sister, Terry, was diagnosed with cancer back in 1998.
The limited edition tote features Miss Marc, the adorable character created by Jacobs, shown wearing some boxing gloves and a "Fight like a girl" t-shirt.
The tote retails for about $40 in Brown Thomas stores and online with all proceeds going to Action Breast Cancer and Europa Donna Ireland.
Tags: campaign, cancer, charity, fashion, retail
Posted: May 10, 2011 at 5:30 pm
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