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Ashlee and Jessica Simpson are collaborating and it's not in the studio!
The sisters Simpson announced they are joining forces to create a tween clothing line that will launch under the uber-successful Jessica Simpson Collection brand.
The unnamed collection is set to roll out later this year and will include everything a girl could want: denim, knits, hoodies, pullovers, graphic tees, outerwear and footwear.
Daaaang.
Jess said of her latest business venture:
"Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens."
Ash added:
"My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion."
And as if Jessica hasn't already made enough money with her fashion empire, the tween collection is expected to rake in an additional $20 million next year.
[Image via WENN.]
Tags: co-creative directors, jessica simpson collection, simpson sisters, tween, tween collection, tween line
Posted: June 1, 2011 at 1:00 pm