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Because business is all rainbows and unicorns here in the States, American Apparel is expanding to highbrow department store in Europe.
American Apparel and highbrow? Those are two words that don't belong in the same sentence!
UK department store Selfridges plans to carry the overpriced generic clothing at six more stores in the next year and France's Galeries Lafayette is expected to do the same.
There's also a rumor that Bloomingdale's in the US will carry AA as well, but the deal has yet to be finalized.
As for why they're going the department store route, sources say it's "a way for the company to expand its business without spending a lot of capital".
Think it'll work???
[Image via AP Images.]
Tags: bloomingdales, europe, expanding, expansion, galeries lafayette, highbrow, selfridges
Posted: July 25, 2011 at 5:30 pm
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