New Sports Bra Helps Reduce Bounce

Filed Under: Fashion Smashion Business Blitz

Get ready for a new type of sports bra ladies, one that actually keeps you held in place.

The new bra will hold each breast separately instead of pressing both against the rib cage.

Unfortunately, the bra was created by Panache, a lingerie branch for larger-breasted women, so the sports bra will come in sizes D to H and will retail for around $55.

The company says they have spent three years researching and now preparing to launch this October.

And according to their research, the bra helped reduce bounce by 83%, compared to 65% from rival bras.

Designer Clare Fallon reveals:

“This was probably the hardest bra that I have ever had to design because there were so many elements to it. Most people think designing a bra is just cutting out two triangles and sewing them together – they don’t realise just how much technical work goes into it.”

Sounds like a good idea, but what about the smaller-breasted women? They need a great sports bra as well.

Tags: bra, design, launch, lingerie, research, retail

Posted: July 26, 2011 at 3:00 pm