The World Is So Close To Smelling Madonna's Perfume

Filed Under: Madonna Fragranz!

Madonna Truth or Dare Perfume Bottle

Advertising execs are going all out for the debut of Madonna's perfume, Truth or Dare!

Teaming with Fabien Baron, Madonna's ad campaign will cover television, online marketing, and global print.

The perfume is described as such:

A signature floral fragrance. Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality – a classic and sophisticated shape, with modern and edgy detailing.

The States will see it debut in Macy's March 26, 2012. The res of the world will welcome it in May as it moves to 20,000 shops worldwide.

Madonna has this to say on her newest baby:

I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring – hence the name Truth or Dare.

Why does March 26 seem so far away?

Tags: fragrance, madonna, perfume, pop, truth or dare