More Fashion Ads Banned From The UK

Filed Under: Anglophilia Fashion Smashion Models Ad Campaigns

The British Advertising Standards Authority is at it again. Just this week we told you the agency banned the Marc Jacobs fragrance ads for Oh Lola! featuring the lovely Dakota Fanning.

Those ad apparently depicted Miz Fanning appearing too young with a large perfume bottle between her legs which was considered to be “sexualizing of a child”.

Now they’ve gone and banned ads from British clothing line, Drop Deap, calling them “socially irresponsible” for featuring a model they deem too thin. According to their statement:

"The ASA considered that the model was very slim, and noted that in the bikini images her hip, rib and collar bones were highly visible. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones. We considered that in combination with the stretched out pose and heavy eye makeup, the model looked underweight in the pictures."

The ASA added:

"We noted that Drop Dead's target market was young people. We considered that using a noticeably skinny model with visible hip, rib, collar and thigh bones, who wore heavy makeup and was posed in ways that made her body appear thinner, was likely to impress upon that audience that the images were representative of the people who might wear Drop Dead's clothing, and as being something to aspire to. Therefore, while we considered the bikini and denim short images might not cause widespread or serious offence, we concluded they were socially irresponsible.”

This time around do you agree with the ASA? Should they have banned the images above?

Tags: ads, banned, clothing line, drop dead, model, pulled, skinny