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Fujifilm might be known primarily when it comes to electronics, but the Tokyo-based company is branching out — into cosmetics!
A bit random, no?
Turns out though that Fujifilm actually launched an anti-aging skin care line, Astalift, in Japan back in 2007. The brand is now the fourth largest skin care brand in Japan.
Just last year they branched out into China with plans to enter France this coming February and then Spain, Germany and the UK later next year.
Andrzej Brylak, director of Fujifilm’s European health and beauty division, reveals:
“One of the problems with photography [is] anti-oxidization — how to protect the picture, the colors, how to preserve the material and fight with oxygen. And this is also one of the problems with the skin.”
The company seems to be doing well with Astalift as their revenues were at $134.6 million last year.
No date has been given as to when they plan on entering the US so for now plans are only to expand in Europe and nearby.
Would U try Astalift?
Tags: beauty, cosmetics, fujifilm, health, launch, technology
Posted: December 6, 2011 at 4:30 pm
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