JCPenney Has A Star-Studded Event

Filed Under: Olsen Twins Ellen DeGeneres Martha Stewart Business Blitz JCPenney

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It was a busy day today for JCPenney.

The company held the official unveiling of the brand's new look at Pier 57 in New York City.

Among the celebs in attendance were Ashley and MaryKate Olsen as well as fellow design partners Cindy Crawford, Martha Stewart and Nanette Lepore.

The Olsens looked sophisticated in their coordinating black outfits and matching purses. As for Cindy, she looked gorgeous as ever, also in black, though showing off a lot of leg.

Though perhaps the biggest surprise came when Ellen DeGeneres made an appearance via satellite to announce she’s the brand’s newest partner!

Coincidentally, Ellen's first job was at a JCPenney store.

Congrats Miz DeGeneres!

[Images via Wire Image]

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Posted: January 26, 2012 at 10:30 am

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