Katy Perry's Goth Chic Street Style
We're Going To Be Watching TONIGHT!
Kristen Stewart Supports Her Man In Cannes
Angelina Jolie's Jewels To Go On Display
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Get A Sugary Sweet BTS Look At Katy Perry's Part Of Me Costumes!
Britney Spears & Demi Lovato Brighten Up Austin
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Justin Bieber Makes Ellen His Girlfriend!
Drew Barrymore Will Say 'I Do' In Chanel
Rihanna Debuts A Dreaded New 'Do On Idol
Jennifer Lopez Is Enchanting In Her Mini
Happy 42nd Birthday Naomi Campbell!!!
Kardeezy & Yeezy Canoodle All Over Cannes
Kristen Stewart Wears Grandma's Curtains In Cannes
Naomi Campbell Celebrates Her Birthday In The Holy Land!
Lea Michele: A Style Revolution
Kim Kardashian Gives Us Gwynie Déjà Vu
Heidi Klum Pole Dances For Hunger Magazine!
Meet Madonna's New Material Girl: Georgia May Jagger!!!
Proof The End Is Near: Bridal UGGs!
Queen Elizabeth II’s Old Panties Fetch $$$ At Auction!
Ralph Rucci: Dressing Kim K Is Bastardizing Yourself As A Designer
Kim Kardashian: A Style Revolution
Lady Victoria Hervey Leaves Nothing To The Imagination
Lea Michele Is Breast Dressed At Letterman
Lindsay Lohan Chooses Elizabeth Taylor Wardrobe!
Gucci Is The Biggest Loser In GUESS Trademark Lawsuit
Victoria Beckham Rubs Sheep Afterbirth On Her Face!
Maintaining Queen Elizabeth II's Wardrobe Is A Weary Business!
Cheryl Cole Is Captivating On The Cannes Red Carpet
Taylor Swift: A Style Evolution
The Queen Of Swaziland's Sweet Minty Swagger!
Cher Defends Rihanna's Scantily Clad Dining Attire
Kat Graham Goes Wild In Las Vegas
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Taylor Swift Takes The White Carpet Cake In Red
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Salma Hayek Dips Herself In Glittering Chocolate
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Tilda Swinton's Golden Goddess Candy Goodness!
Victoria Beckham Will Have Her Own Store Soon...She Hopes
Ladies Flock To Calvin Klein's Women In Film Celebration
Adele's British Vogue Cover Is A Worst Seller
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Milla Jovovich Is Marilyn For Madame Figaro!
Tyra Banks Picks Her ANTM Replacements!
Kat Graham Sizzles At The CW Upfront
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Big changes are coming to JCPenney!
On Monday the department store unveiled their new $800 million image overhaul, which includes a new promotion strategy and a store within a store concept like Target with as many as 100 individual shop concepts for private and national brands.
JCPenney is also stealing Martha Stewart from Macy's and creating her own stores that were described as an "Apple store…married with Martha Stewart".
As we told you a couple weeks ago, Martha is being sued by Macy's over the new deal, but many speculate JCPenney will end up paying their competitor to relinquish the queen of crafts from her contract.
As far as advertising goes, Ellen DeGeneres has signed on to appear in their news ads that will feature their brand spanking new red, white and blue logo.
Wow. Hopefully all these changes will pay off.
Tags: jc penney, jcpenney, macys, martha stewart, target
Posted: January 31, 2012 at 1:00 pm
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